We are building a new category: Operational Intelligence powered by Human Attention
Irisyo started with a clear ambition: to democratise access to eye-tracking technology and turn it from a lab experiment into an everyday operational tool. Today, Irisyo is a complete system — eye-tracking glasses, a software platform, and advanced algorithms that convert visual behaviour into concrete business decisions.
The interesting part? You can analyse any operational process — in manufacturing, retail, services, defence, aviation, or performance sports — without a data-science team, without eye-tracking expertise, and without months of analysis. Irisyo is 100% Romanian, built on rigorous research and validated in competitive environments. It is (probably) the only platform that combines eye tracking with local AI to generate solutions you can act on immediately.
Three principles behind the product
Objectivity over intuition
We bring clarity where there used to be assumption. What people actually see, not what they think they see.
Solutions, not just insights
Every analysis ends with concrete, actionable optimisation opportunities — generated by AI and validated against best practices and international standards.
Democratising the technology
Eye tracking should not stay locked in labs. We bring it into the operational reality of every company that runs on human attention.
Process optimisation is no longer optional. It is critical.
In an economy that forces companies to do more with less, Irisyo cuts costs, lifts productivity, and brings clarity where there used to be only intuition.